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Corporate Sponsorships

Become a part of all the action at Spectrum Center and closely associate your brand with ours through a dynamic partnership. Doing so will authenticate your message and ensure you reach a diverse audience across our 200 annual events.


We can thoroughly integrate your brand by establishing your company as an integral part of the Charlotte Hornets game-day experience. Whether it is a unique on-court promotion, extensive lead generator, or interactive fan activities, your message will truly resonate with fans.


Leverage a partnership with Hornets Sports & Entertainment through in-market activation of consumer promotions. Reinforce market position, grow your consumer base, and increase top-of-mind awareness by taking your brand directly to the consumer and using Hornets Sports & Entertainment as a powerful point of differentiation.

PR & Media

PR & Media can add significant and exponential value to a partnership. Assets include press releases, local and national market coverage, and team advertising campaigns activated through digital, television, radio, print, and out-of-home channels.


Hornets Sports & Entertainment products can be important assets to any partnership program and can be customized according to your individual company need. Hospitality assets can span from lower to upper-level options including courtside seats, royal boxes, and luxury suites.


Our grassroots development initiatives deliver yet another way to extend your partnership throughout the region. We have a wide range of programs throughout the year including our Hornets Hoops Youth Basketball Program, Hornets Watch Parties, and Hornets Mobile Fan Shop.

Corporate Social Responsibility

Hornets Sports & Entertainment supports four major pillars within our local community: Fitness, Wellness, Education, and Military. You have the opportunity to incorporate positive community impact into your partnership program to demonstrate a commitment to the Charlotte community and the Carolinas.

Contact Us

For more information on how you can profit by partnering with the hottest property in the Carolinas, contact the Charlotte Hornets Corporate Partnerships Department: