Truist is a Proud Partner of the Charlotte Hornets and a Foundational Partner of the Novant Health Performance Center

October 20, 2025 – Hornets Sports & Entertainment (HSE) and Truist today announced a multi-year strategic partnership that designates Truist as a Proud Partner of the Charlotte Hornets, and a Foundational Partner of the new Novant Health Performance Center. This collaboration marks Truist’s first-ever partnership with an NBA franchise and underscores the shared commitment the two Charlotte-based organizations have to purposeful partnerships.

Truist also becomes a Foundational Partner of the state-of-the-art Novant Health Performance Center. Together, the two organizations are teaming up to help drive authentic revitalization in Uptown Charlotte, with the goal of fostering sustained economic diversification, safety and inclusivity.

“We’re thrilled to bring another Uptown Charlotte-based organization like Truist into our family of partners, and to collaborate on a vision that sets a new standard for impact,” said Hornets Chief Business and Revenue Officer Mike Behan. “This partnership reflects a mutual dedication to our city, and our respective fans and clients.”

A key component of the partnership is the introduction of a Hornets Personalized Debit Card, and benefits for Truist debit and credit cardholders at home games at Spectrum Center this season, designed to deepen fan engagement while delivering perks and benefits to Hornets supporters.

"We’re happy to announce our partnership with the Charlotte Hornets, a collaboration that underscores our commitment to purposeful partnerships. This is an important investment in our brand, business and communities—an opportunity to amplify, accelerate and advance our purpose to inspire and build better lives and communities,” said Truist Head of Digital, Client Experience and Marketing Sherry Graziano.

The state-of-the-art Novant Health Performance Center will feature a dedicated space for Hornets basketball operations to strategize, plan and draft the future of the Charlotte Hornets. This space will serve as a direct connection to an integrated partnership, in which Truist will help ensure Hornets fans remain up to date on all behind-the-scenes content during the offseason, serving as presenting partner for the Hornets’ Draft Central platform, Training Camp, and a rookie-focused content series.